In order to do marketing work in 2014 , the company started early , early action began in early November , set up a special " market research group " headed by刘拥民, SUN Zhao- star, Wang Fan , Ding Hao four company -level leadership , divided into four groups Shandong province, 17 cities 10 market visits conducted dragnet investigation . The survey period of one month prior to departure in the province held a vice president of marketing Hu Changyi province Marketing Office 10 special meeting , a full mobilization , according to the requirements of their respective areas of jurisdiction , to fully cooperate with this action is good . Each Director of the Office , in accordance with existing customer information and project master case reported market research table , ready to set a good customer survey research data , and has the potential to collect customer information provided . In order to facilitate visits, request the office staff accompany each research group visited the research staff .

In the research process , first of all key customers and offices in each region , large customers and premium customers one by one to visit . Every one unit , the operation should look at the product site . The depth of the top leadership to communicate face to face with the user , comments , be collecting customer information and advice , and fill out the feedback form. Meanwhile , the agents for each region and the industry to focus on potential customers to visit . After a month of research, each research group to obtain a more consistent Customer Rating: our brand influence, products are popular among customers and recognition. It also learned that in recent years , many problems due regard to supply , quality, service and price exists . Each research group also wrote a detailed report on the circumstances of each market and the entire investigation , and collect all kinds of confidence to conduct a careful analysis of aggregated classification . The research, each research group focused on customers visiting Jinan Market Power Construction Company , Run BOC Group , Yantai market Matthey group , Giant Group and other companies. In short , through this research, to collect a lot of market information, to capture more project information. Further define the marketing department of the province key customers and project offices in each market . Also found the problems and shortcomings of marketing constraints exist in the work . These changes are for the company next year operating mechanism, adjust marketing strategies and policies to restore snatch market has played a positive role in promoting effective .